is a specialist research company with some distinctive features:
We focus on the consumer buying decision and the motivations that
lie behind the purchase. That means understanding both the product’s
brand values and the shopping environment in-store where the purchase
is actually made.
We often use mixed methodologies, blending traditional
research techniques with live sales tests, in order to find commonsense
solutions to real-life
Our approach is pragmatic and practical with a simple aim: to help
you increase the sales of your products and services.